中英双语版《购在中国指南》（西安卷）Bilingual “China Shopping Guide: Xi’an”
千年古都，常来长安。
Millennium-Old Capital, Timeless Invitation — Welcome to Chang’an.
图/西安发布
十三朝古都的厚重历史，与国际化都市的时尚活力交相辉映；周秦汉唐的文明气象，与新时代的消费潮流同频共振。作为国际化消费环境建设试点城市，西安依托深厚历史底蕴，把“历史与潮流共生、传统与创新交融”的城市特质，转化为强劲消费动能。为持续优化国际化消费环境，提升境外来西安游客消费出行体验，西安市商务局正式推出中英双语版《购在中国指南》（西安卷）（以下简称《指南》），面向全球访客提供“一站式”、场景化消费资讯与配套出行服务。
Here in Xi’an, the profound history of this ancient capital of thirteen dynasties shines together with the stylish vitality of an international metropolis. The cultural grandeur of the Zhou, Qin, Han and Tang dynasties resonates with the trends of the new era. As a pilot city for building an internationalized consumption environment, Xi’an draws on its profound historical heritage and transforms its urban character—history coexisting with trends, tradition blending with innovation— into strong consumption momentum. To further improve the international consumption environment and enhance the shopping and travel experience of overseas visitors to Xi’an, Xi’an Municipal Bureau of Commerce has officially released the bilingual Chinese-English“China Shopping Guide: Xi’an”(hereinafter referred to as“the Guide”). It provides global visitors with one-stop, scenario-based consumption information and supporting travel services.
《指南》立足西安文商旅融合的城市特色，深度梳理全市优质文旅消费资源，设置精品购物、精致美食、精彩旅游、精美展演、精雅栖居、精选好物、精心服务七大核心板块，完整覆盖购物、餐饮、游览观赏、演艺体验、住宿、伴手礼采购、涉外保障全链条，贴合境外游客在西安的实际出行需求。
Rooted in Xi’an’s distinctive integration of culture, commerce and tourism, the Guide systematically compiles the city’s high-quality cultural tourism and consumption resources. It features seven core sections: Curated Shopping, Exquisite Cuisine, Immersive Journey, Captivating Performances, Curated Stays, Curated Finds and Attentive Services. It fully covers the entire chain of shopping, dining, sightseeing, performance experiences, accommodation, souvenir purchases and supporting services for international visitors, closely matching the practical travel needs of overseas visitors in Xi’an.
精品购物，古今交融的国际消费高地
Curated Shopping：Tradition Meets Modern Global Style
围绕西安四大核心消费区，按照时尚潮流、奢品购物、奥莱臻选、文商融合、观景休闲、必逛街区等维度，系统梳理城市多元商业载体，并配套完整点位地址信息，帮助外籍游客快速读懂西安商业布局，高效规划逛街出行路线。
Centered on Xi’an’s four core consumption zones, the Guide systematically compiles the city’s diverse commercial venues by categories including trendy lifestyle, luxury shopping, outlet boutiques, culture-commerce integration, sightseeing and leisure and must-visit streets. Location addresses are provided to help international visitors quickly grasp Xi’an’s commercial layout and efficiently plan their shopping itineraries.
精致美食，千年风味与全球味蕾融合
Exquisite Cuisine: Timeless Flavors Meet Global Tastes
整合陕西全域饮食资源，展现深厚三秦饮食文化，汇集羊肉泡馍、肉夹馍等代表性本土风味与经典陕菜，梳理本地老字号资源，展示关中、陕北、陕南差异化地域美食，推荐多处特色美食集聚场所，兼顾本土饮食特色与境外游客口味差异，打造兼具文化内涵与层次丰富的长安味觉体验。
The Guide integrates culinary resources across Shaanxi Province, showcases the profound culinary culture of Sanqin. Bringing together representative local flavours such as Yangrou Paomo and Roujiamo, classic Shaanxi dishes, and time-honored local restautants, it presents the distinct regional delicacies of Guanzhong, northern Shaanxi and southern Shaanxi. Recommending multiple food hubs, it balances authentic local culinary characteristics with diverse taste preferences of overseas visitors, crafting a rich Chang’an culinary experience with cultural depth.
精彩旅游，文脉科技共筑沉浸式之旅
Immersive Journey：Cultural Heritage Meets Hi-tech
以秦唐历史文化为核心脉络，设计多条差异化主题游览线路，并配备预约指引。围绕西安重量级文博资源与世界级文旅地标，说明参观预约路径、证件核验规范，介绍多语种讲解等涉外配套服务，兼顾古迹观赏、文博研学、城市休闲多种游览模式，融入AR、VR、XR等科技文旅体验，助力境外游客深度感知周秦汉唐灿烂文明。
Centered on the history and culture of the Qin and Tang dynasties, the Guide designs multiple themed tour routes with reservation guidance. Focusing on Xi’an’s premier cultural and museum resources and world-class cultural-tourism landmarks, it outlines reservation procedures, ID verification rules and introduces supporting services for international visitors including multilingual guided tours. Catering to diverse visit modes such as ancient heritage sightseeing, museum tours and urban leisure, it integrates tech-powered cultural experiences such as AR, VR and XR, helping international visitors deeply perceive the splendid civilizations of the Zhou, Qin, Han and Tang dynasties.
精美展演，文艺光影穿越长安千年
Captivating Performances: Art & Light through Millennia of Chang’an
整合沉浸式体验剧、实景历史舞剧、特色体验三大类别，清晰标注西安特色演艺演出场地与购票途径，方便外籍访客便捷参与。同时集合非遗体验、汉服妆造旅拍、民俗实景互动等多元文化项目，提供对应体验场所指引，帮助境外游客沉浸式感受活态传承的唐代文化与中华传统民俗魅力。
The Guide integrates three major categories: immersive experiential theatre, live historical dance dramas and featured experiences. Venues and ticketing channels for Xi’an’s signature performances are clearly marked to facilitate easy access for international visitors. Meanwhile, it brings together diverse cultural programmes including intangible cultural heritage experiences, Hanfu styling & travel photoshoots, and folk interactive performances, and provides guidance to corresponding experience sites, helping overseas visitors immerse themselves in the charm of living Tang-dynasty culture and traditional Chinese folk customs.
精雅栖居，品质旅居枕梦长安诗意
Curated Stays: Rest in the Poetic Heart of Chang'an
聚焦外籍访客多样化旅居诉求，依照城市热门游览区位筛选优质酒店资源，涵盖唐风主题、高端奢华商务旅居等多元住宿类型，着重突出多语种接待、特色主题体验、专属配套等服务优势，兼顾文化体验感与出行便捷度，充分匹配境外游客不同出行场景下的住宿选择。
Focusing on the diverse accommodation needs of international visitors, the Guide ｓelects high-quality hotel resources in popular tourist zones. It covers a wide range of options including Tang-style themed hotels and high-end luxury business stays, highlighting service strengths such as multilingual reception, themed experiences and exclusive supporting amenities. Balancing cultural experiences with travel convenience, it fully matches accommodation choices for overseas visitors in different travel scenarios.
精选好物，丝路臻品与特色潮品荟萃
Curated Finds: Silk Road Treasures Meet Trendy Creations
梳理博物馆文创、非遗好物、景区文创、美食礼物、免税商品五大品类，汇聚兼具长安历史底蕴与新潮设计的各类特色好物，明确不同品类对应采购渠道，把文物IP衍生产品、传统非遗手作、地方风味礼品以及免税消费选项一并呈现，方便海外游客挑选承载长安文化记忆的特色礼物。
It sorts out five major categories: museum cultural creative products, intangible cultural heritage handicrafts, scenic-area cultural souvenirs, gourmet gifts and duty-free goods. It gathers a variety of distinctive products combining Chang’an’s profound historical heritage and trendy designs, and specifies purchasing channels for each category. Showcasing cultural IP derivatives, traditional handcrafts, local flavour gifts and duty-free shopping options all in one place, it enables overseas visitors to ｓelect gifts carrying cultural memories of Chang’an.
精心服务，面向全球的古都品质保障
Curated Services: Global Quality Commitment from Ancient Chang'an
围绕通讯应急、支付换汇、离境退税、参观预约核验、出行交通、民俗礼仪等关键场景作出说明，同时提示多语种服务相关配套，覆盖吃住行游购全部环节，有效消解外籍访客来华游玩的信息壁垒，为全球到访游客提供周全、落地的出行消费保障。
The Guide explains key scenarios including communications and emergency support, payment and currency exchange, tax refund upon departure, reservation and verification for visits, transportation, and folk etiquette. It also highlights multilingual services covering aspects of dining, accommodation, travel and shopping. It effectively removes information barriers for international visitors and provides comprehensive, practical support for their travel and consumption in Xi’an.
《购在中国指南》（西安卷）的发布，是西安推进国际化消费环境建设试点、打造特色国际消费目的地的重要举措。西安将立足独一无二的十三朝古都资源优势，持续做强文商旅深度融合特色消费场景，完善涉外服务配套，不断提升全球游客的消费体验，向世界传递古今交相辉映的长安城市魅力。
The release of “China Shopping Guide:Xi’an” is an important step for Xi’an to advance its pilot programme for developing an internationalized consumption environment and build a distinctive international consumption destination. Drawing on its unparalleled resources as the ancient capital of thirteen dynasties, Xi’an will continue to strengthen deeply integrated culture-commerce-tourism consumption scenarios, improve services for international visitors, and consistently elevate the consumption experience of global visitors. It conveys to the world the timeless charm of Chang’an, where the past and the present shine together.
扫描下方二维码，一键获取《购在中国指南》（西安卷）电子版，全面解锁西安游玩消费全量资讯。
Scan the QR code below to get the digital version of “China Shopping Guide: Xi’an” and unlock comprehensive information on travel and consumption in Xi’an.
